/ Experience VAL
Meet The Team
We’ve spent 100+ years collectively building, scaling, and running value-selling programmes at large and small companies. We built VAL because we got tired of watching great sales and marketing teams lose deals they should have won.
Our Team
Our Founders

Vijayanta Gupta
Founder & CEO
Vijayanta is a career tech executive, private equity advisor, tech investor, and reformed strategy consultant. He’s been in the game for 25 years, helping grow businesses big and small in the SaaS and tech world globally. Show More

Co-founder-1
Co-Founder
As an innovative marketer focused on driving efficiencies and improved ROI through data, analytics, and content marketing, they bring over 20 years of cross-industry experience to the business. They have led global strategy, industry and product teams, and held various marketing roles across some of the world’s leading and most successful vendors, clients and agencies Show More

Co-founder-2
Co-Founder
For the last ~20 years, they have embarked on four expeditions of building and scaling Value-Selling and Realization functions aimed at accelerating profitable revenue growth and customer adoption for Fortune 500 cloud businesses.Show More
Our Advisors
Meet the Advisors
SoftwareValue.ai is proud to have already brought on board world-class advisors to support product development and marketing.

Tresilian Segal
Marketing
Named one of Hot Topics’ Global Top 100 Future B2B CMOs for 2023! With over 20 years of experience in Tech B2B Enterprise and SaaS Marketing, this seasoned revenue marketer excels in delivering results. Show More

Chris Stennett
Value Consulting
As a progressive & hands-on leader of digital strategy, business optimization, and value engineering practices at a series of global SaaS organizations, Chris brings a 20+ year track record of cross-industry. Show More

Ish Jumani
Sales
An accomplished and dynamic sales leader with over 20 years of experience in the software solutions industry, specialising in enterprise software sales (on-premise, SaaS, Managed Services) and professional services for Tier-1 organisations. Show More

David Groves
Sales & Enablement Strategy
David is a career strategy and operations executive, sales, enablement and success leader, sometimes consultant and author. He’s been doing this since he was a lad, focusing on growth acceleration and operational excellence in enterprise, SaaS and AI organizations. He’s enjoyed working at Contentsquare, Adobe, Cognism, HP, Clarity and BEA. His real passion is delivering business change to customers: challenging the status quo through value propositions, delivering a great experience, and providing the satnav that guides SaaS organizations where they want to go.Show More